Iceland Travel Nominated for online marketing initiative

Iceland Travel Cruise Department has been nominated for their efforts using online tools, youtube video and direct email.

Iceland Travel multi-talent cruise department manager, ms. Liz Gammon, wrote a song while driving to work and engaged her team in producing a recorded version to share with their contacts in the cruise industry as a sweet Christmas greeting. Involving another colleague, she produced a music video Christmas card which she sent by a personal email to approximately 50 people. The instant positive feedback plus the forwarding effect caused the video to be seen by more than 2000 cruise industry contacts and decision makers within a week.

Recognizing the excellence of the initiative and the stellar performance of the Iceland Travel cruise department in the following year, the Travel Industry Group of the Chartered Institute of Marketing in London, has shortlisted Iceland Travel to receive an award at the London Travel Industry Awards on March 24, 2011.