Our Values

As the largest and longest running Tour Operator in Iceland, Iceland Travel strives to offer the best available service for all our customers. All our stakeholders, including our staff, clients, partners and suppliers, expect Iceland Travel to deliver outstanding customer service, produce excellent high-value products and be recognized for its international and professional attitude.

Our values are an integral part of this strategy, as they form the principles of how we work together – where the main goal is to create success for everybody involved in the value chain. Our values, along with our diagram of service excellence, can be shown here below.

We ensure a useful flow of information within and outside of the company

We are disciplined, punctual and prepared when attending the meetings


Everything we do, we do it to bring Iceland Travellers closer to true Icelandic experiences. Authentic represents our approach to delivering our services as well as how we approach our stakeholders -whether suppliers, agents, guides, or customers. Authentic is our attitude.


To stay ahead of the curve, we seamlessly bridge the needs of our customers and our suppliers. By actively engaging our stakeholders, we constantly simplify the way we work, to secure a culture of continuous improvement.


Our sense of responsibility is based on our band with the Icelandic society, community and nature. As the true Icelandic experiences is our foundation, we see ourselves as guardians of the Iceland we love and live for.